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What Makes a Good URL Slug?

The slug is the part of a web address that names a specific page — in example.com/blog/learn-piano-chords, it is learn-piano-chords. A good slug is short, readable, and stable. This guide covers the conventions most sites follow and the mistakes that are hard to undo later.

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Qualities of a good slug

  • Descriptive: it says what the page is about, so people know what they will get before clicking.
  • Short: a few meaningful words are easier to read, share, and type than a whole sentence.
  • Lowercase: some servers treat /About and /about as different pages, so lowercase avoids duplicates.
  • Hyphen-separated: hyphens are the standard word separator in web addresses.
  • Stable: it does not include things likely to change, such as a year or a price, unless they are part of the page’s identity.

Examples

Examples comparison
Page titleWeak slugBetter slug
How to Learn Piano Chords in 10 Easy Steps (2026 Update)how-to-learn-piano-chords-in-10-easy-steps-2026-updatelearn-piano-chords
Our Company’s Refund PolicyOur_Companys_Refund_Policyrefund-policy
FAQpage-12faq

What to leave out

Short filler words such as “a”, “the”, and “of” can usually go when the slug still reads clearly without them — but keep them if removing them changes the meaning. Avoid stuffing in extra keywords; a slug that repeats the same term looks spammy and does not help readers.

Changing a slug later

Once a page is published and linked, changing its slug breaks existing links and bookmarks. If you must change it, set up a permanent (301) redirect from the old address to the new one so visitors and search engines follow it. It is better to choose a lasting slug before publishing.

What Makes a Good URL Slug FAQ

What is a URL slug?
The readable part of a web address that identifies a page, such as learn-piano-chords in example.com/blog/learn-piano-chords.
How long should a slug be?
There is no fixed rule, but a few descriptive words are usually enough. Shorter slugs are easier to read and share.
Should slugs be lowercase?
Yes. Some servers treat uppercase and lowercase addresses as different pages, and lowercase avoids confusion and duplicates.
Should I remove words like “the” and “a”?
Often, if the slug stays clear without them. Keep them when they are needed for the meaning.
What happens if I change a slug after publishing?
Old links stop working unless you add a permanent redirect from the old address to the new one.

Related guides

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