Illustration comparing a text stamp and a logo image watermark on two separate PDF pages

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Text vs Image Watermarks for PDF: Which to Use

Watermark PDF supports two watermark modes — text and image — and choosing the right one depends on what you are trying to communicate and what assets you already have.

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When a text watermark makes sense

Text watermarks are fastest when you need a short label like "DRAFT", "CONFIDENTIAL", or "SAMPLE" and don't want to prepare a separate image file. They also scale cleanly at any size since they are drawn with a font rather than a raster image.

When an image watermark makes sense

Image watermarks are the right choice for a company logo, a stamped signature graphic, or any mark that isn't just text. Looty Tools accepts PNG and JPG for the watermark image — PNG is a better fit for logos with transparency, while JPG works well for photographic marks.

Shared controls

Both modes use the same position, opacity, rotation, and size controls, so switching between a text label and a logo image does not change how you place or scale the watermark.

Text vs Image Watermarks FAQ

Can I switch between text and image after choosing one?
Yes. The mode toggle switches the input field shown; your position, opacity, rotation, and size settings carry over.
Does a PNG watermark support transparency?
Yes. A PNG with transparent areas will show the underlying page content through those areas, which works well for logos.
Can I use a GIF or WebP image as a watermark?
Not currently. Only PNG and JPG are supported for image watermarks.
Which mode is better for a "DRAFT" stamp?
Text — it is faster to set up and stays crisp at any size without needing an image file.
Which mode is better for a company logo?
Image — upload the logo as a PNG or JPG and position it like any other watermark.

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