What is the best format for a website?

WebP or AVIF for the smallest files with modern browser support; JPG when maximum compatibility matters most.

What is the best format for printing?

TIFF, for lossless fidelity that print shops and archival workflows expect.

What is the best format for an app icon or favicon?

ICO, ideally as a multi-size package covering 16 through 256 px.

What format should game textures use?

TGA is a long-standing standard choice, especially when you need a real alpha channel.

Where can I convert between these formats?

Looty Tools has dedicated converters for each pairing, plus PNG to Any and JPG to Any for a single tool covering 12 output formats each.

Image guides

Best Image Format for Web, Print, Icons, and Archival Use

Different use cases call for different image formats. This guide is a quick reference for choosing between JPG, PNG, WebP, AVIF, TIFF, ICO, TGA, and more, based on what you are actually trying to do.

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For the web

WebP or AVIF usually give the smallest files at a given visual quality, with broad current browser support. JPG remains the safest universally compatible choice for photos when maximum compatibility matters more than a few extra kilobytes.

For print and archival

TIFF is the standard for print production and long-term archival master copies, since it can store pixel data without JPEG’s lossy compression. PNG is a reasonable lossless alternative when a smaller file matters more than universal print-shop support.

For icons

ICO is what Windows expects for application icons and favicons, ideally as a multi-size package (16 through 256 px) so the operating system can pick the right resolution automatically.

For game textures and developer pipelines

TGA remains common in game-texture workflows for its long-standing real alpha-channel support. QOI and PPM serve developer and scientific pipelines that specifically read those simpler formats directly.

Best Format by Use Case FAQ

What is the best format for a website?: WebP or AVIF for the smallest files with modern browser support; JPG when maximum compatibility matters most.
What is the best format for printing?: TIFF, for lossless fidelity that print shops and archival workflows expect.
What is the best format for an app icon or favicon?: ICO, ideally as a multi-size package covering 16 through 256 px.
What format should game textures use?: TGA is a long-standing standard choice, especially when you need a real alpha channel.
Where can I convert between these formats?: Looty Tools has dedicated converters for each pairing, plus PNG to Any and JPG to Any for a single tool covering 12 output formats each.

Related guides

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